As we head into the busy summer months, PR activity has been revving up all over the world. We’ve outlined some of our favourite campaigns that were launched this week, spanning from America to Japan.
Get ready to get hungry and thirsty just in time for the weekend, with our top 5 campaigns of the week!
Calling all gin lovers: Clear your schedule for 10th June
Saturday 10th June is World Gin Day, and jasmine gin brand Willem Barentsz have created a gin treasure hunt around London.
‘The Jasmine Trail’ allows gin lovers to visit 4 different cocktail bars in London and sample some of their specials. You can also be entered in a competition, for a chance to travel to your dream destination if you share photos of the hidden treasure map on Instagram or Twitter using the hastag #WBJasmineTrail and #WillemBarentsz.
According to the gin brand, the treasure hunt has been organised to celebrate ‘the pioneering spirit behind 16th century Dutch explorer Captain Willem Barentsz, who’s passionate quest for adventure struck a chord with modern-day maverick and owner Michael Claessens.’
All the information you need about the gin treasure hunt can be found here – good luck!