Event Magazine: World Gin Day: Three Of The Best Brand Activations

World Gin Day is taking place this Saturday (10 June) and, to mark the occasion, Event lists three of the best brand activations celebrating all things gin.

Willem Barentsz’ gin-themed treasure hunt

Willem Barentsz is celebrating World Gin Day with ‘The Jasmine Trail’, a gin-themed treasure hunt across a number of London bars. The experience will take place on World Gin Day itself (10 June) and will invite guests to participate in a hunt to find pieces of a global map, which will be hidden in each bar. Guests will have to take a photo of themselves with the map pieces and share across their social channels using the hashtags #WBJasmineTrail and #WillemBarentsz to be in with a chance of winning an adventure that could take them anywhere in the world. Participating bars include TT Liquor, The Distillery, Graphic Bar and 214 Bermondsey. Guests will have the chance to sample Willem Barentsz’s jasmine-infused gin at each location.

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